Just like in industry, computers and other forms of digital technology are becoming increasingly common in manufacturing operations of crafts businesses too. Carpenters, for instance, can design furniture models not only manually, but also using 3D computer programs. The complete data sets are then sent directly to machines or a 3D printer in the workshop. Smart machines are increasingly capable of performing especially strenuous activities. ‘Manual labour’ in the traditional sense could hence become less important in the crafts sector. Instead, the employees’ tasks will shift more and more towards customer support as well as production control.
Digitalisation has therefore enormous potential to offer for businesses in this sector when it comes to optimising manufacturing operations and can open up entirely new business models. Sales is another important aspect: Whilst historically the geographic reach of crafts businesses has been very limited, they can now address and serve a much larger number of customers through digital channels.