Under the name Heilbronn-Franken: Connected (hfcon), the Digital Hub Heilbronn-Franken in the immediate proximity of the Reinhold-Würth-Hochschule Künzelsau began its work in August 2019. The hub is intended to promote digitalization and technology transfer in the region, support regional companies in the process of digital transformation and promote the development of new value-added networks. In addition, it is also to become a place for innovation, in which the start-up culture is to be revived and strengthened.